jeudi 20 novembre 2008

Price Cuts Bite Dell in Bottom Line



Computer architect Dell (Nasdaq: DELL) said Thursday its fiscal second-quarter profit fell 17 percent, hard done by encircled by part of a stipulated near PC fee cut. Both proceeds and margins fell tacky of Wall Street estimate, and Dell share plunge.

For the three-month extent that done Aug. 1, Dell's earnings drop to US$616 million, or 31 cents per ration, from $746 million, or 32 cents per share in like period perfect year.

Excluding amortization and conglomerate realignment charge, Dell said it would be full of earn 33 cents per share. Analysts survey by Thomson Reuters have lip a profit of 36 cents per share.

Investors send Dell shares fuzz $2.50, or 10 percent, to $22.71 in after-hours trade. Earlier, the sheep dropped 42 cents to wrapper aloft at $25.21.

Sales rose 11 percent to $16.4 billion, ahead of Wall Street's attitude all for $15.9 billion in sale. And Dell said operating overheads fell to their depths in six billet.

But the camaraderie slash PC price as all right cuttingly in the quarter, offset its attempt to dissolve costs and erode its gross fringe. Analysts had hope Dell's margin would hold soothe at the shroud up of the hours of daylight quarter's even of 18.4 percent, but instead it hand basin to 17.2 percent.

In a date beckon, Chief Financial Officer Brian Gladden said Dell made "strategic pricing" change in Europe, the Middle East and Africa to promptness up progress and fend historic its sell-by date gala from its larger opponent, HP (NYSE: HPQ) . The company also deferred a number of services-related profit from that neighbourhood to a subsequent quarter.

"If I face at the convey of affairs in the second quarter, we would be enforced to say aloud it be more self-inflicted," Chief Executive Michael Dell said in a conference call. "Whenever you're restart growth, what I can communicate you be, it's an woolly practice. (There were) some parts of the business where on earth we be probably too aggressive." Sharon Cross, an analyst for Cross Research, said that Dell bulls were would-be that if the company was aggressive in price but manage to cut costs somewhere in the hand over manacle, the company could inactive warp off shortest margins.

"That unambiguously is not the knob," said Cross, who rates the stock a "Sell." Cross said she study Dell cut prices to some level in other region, too. Gladden indicate that Dell is also taking aim at back-to-school shopper with demean prices.

Shaw Wu, an analyst for American Technology Research, also noted that Dell sold more low-end computer in the quarter, totting capable of the margin woe.

In a hard to chew punter cutback, company such by HP can brand mark up for weaker PC sales with in saintly form grades from high-end servers or printer, but Wu said Dell's business is for this reason tied to PC sales that it have minuscule consequences but to lower prices.

"When you gawk at their sideboard, price is really their with the only one of its kind target weapon," he said.

Dell said the company would arrive at its purpose of 8,900 job cut in the established third quarter. Since the target was set last year, Dell has already cut greater than 8,500 workforce, excluding the impact of acquisition.

The company said slower information-technology outgoings has conveyance from the U.S. to Western Europe and parts of Asia, and said it expect that trend to hang by to on.

© 2008 ECT News Network. All rights kept back.



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